Charli often talked about the pressure she could sometimes experience as an artist. HAS both for an omnipresence on the social networks implicitly requested by the labels but also for the viral marketing album release. The proof ? The singer, leader of hyperpop, revealed a curious list of marketing ideas for the upcoming release of her new musical project. We find in particular the idea of leaker a sextape !
A sex tape “at the Paris Hilton”
In fact, Charli XCX, author of CRASH in 2022, is preparing the viral communication of his next album. She has already emptied her account Instagram with a view to readjusting an AD specific to his new 'baby'. But that's not all : the hyperpopstar revealed a curious list of viral marketing techniques to promote said cake. According to the person concerned, it was a list sent by her digital team. Above, we find completely lunar ideas, not to say downright outrageous… Like swinging “a Paris Hilton-style sex tape” echoing the legendary porn video One Night in Paris. With night vision aesthetics to boot, please! And it's not over…
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Shoplifting like Winona Ryder
Another bullet point from the list is relatively funny even if much less daring than the sex tape. Her team reportedly suggested that she treat herself to a “ Winona moment”. This echoes the actress Winona Ryder who after crossing the desert in Hollywood was able to bounce back Netflix with Stranger Things. In 2001, the American actress, then a former Hollywood darling ten years earlier, was caught red-handed for shoplifting. Thus, Charli XCX's marketers would encourage her to generate hype by stealing like Swiper. But we are still starting to have a damn doubt on the authenticity of this famous list whose proposals are increasingly ubuquesques.
A gigantic marketing stunt from Charli?
The reason for this doubt? A presentation for the future election American presidential which will take place in 2024. This is one blow too many. We can therefore imagine that this list of viral marketing ideas is in reality a huge publicity stunt on the part of Charli herself. A roundabout, clever and satirical way of pointing out certain abuses in the music industry to rake in even more money on the backs of artists. And, in contemporary times, putting the buzz before the main thing… The music. For now, Charli XCX's new studio album has only been announced. And, obviously, no sex tape has been leaked on the networks, we see you there at the back of the room!