A few days before the official passage in the summer, the popstars that we adore redouble our efforts to make a place of choice in the charts. But nothing guarantees their success!
Male Musical Artists Still Dominate the Charts. This is the title that Central Sauce found last fall to simply explain that the charts (from the Billboard Hot 100 to custom playlists of Spotify, Apple Music and Deezer) are simply riddled with male artists. However, if for years pop has been thought of as a very feminine musical genre, it seems that streaming and the almost death of the physical disc have completely shuffled the cards. The hyper-connected public is always listening to more hip-hop, collaborations are linked together at high speed and reputations are made and unmade faster than ever. Already a gold record with Les étoiles vagabondes, Nekfeu would have something to teach some artists we adore. To start with the adoption of a logic between each project!
Back on the music scene for the promotion of his seventh album Lover expected by August 23 (An album in August? Here’s a first!), Taylor Swift never gives up. If she missed first place on the Billboard Hot 100 with “ME!”, the ex-country become queen of the charts hopes to hit a big blow with “You Need To Calm Down”, a title in the form of an LGBTQ anthem and a response to homophobes. Unfortunately, his clip unveiled yesterday may be full of artists and LGBTQ personalities, it is his meeting with Katy Perry that makes the headlines today … More pop and girly than ever, Taylor Swift wants to make people forget the darkness of reputation and its underperformance. Can she get there? Yes, if radio and music programmers end up believing in this false change of register.
After a lukewarm album released in 2017 (Witness), Katy Perry wants to forget the expression “purposeful pop”. This is why his single from the return is none other than yet another pop ballad on an unconditional love. After two weeks on the charts, “Never Really Over” has unfortunately already fallen to 28th position. Very present in the American media (she is sworn toAmerican idol), the popstar struggles to convince. Would his audience have moved on? If we believe its performance on Spotify and Apple Music, this is not the case. But ordinary listeners seem to have become more fond of his romantic adventures than for his music … Unless there is a miracle, Katy Perry will have a lot of trouble coming out like the big winner of the summer.
Unveiling three EPs a few months apart that will form the album She Is Miley Cyrus, Miley Cyrus has probably had the best idea of the year. As rightly reminded Forbes, this strategy will allow the actress-singer to make headlines throughout the year. This summer, she should make a box with the pieces extracted from She is coming, to start with “Mother’s Daughter”. The title already totals 31 million streams on Spotify and nearly 6 million views for audio on Spotify. Pretty numbers that should help him to definitively overcome the non-success of Younger Now, his latest album.
In the heart of the news all winter thanks to the release of Thank U, Next, Ariana Grande had a very comfortable spring. After the success of “7 Rings“and “break up with your girlifriend, i’m bored” and a successful passage to Coachella, the singer will travel to Europe with her Sweetener World Tour. The opportunity for her fans to remember that she is the icon of a generation and inspire her with new exceptional releases such as “Monopoly”. And although it is said to be emotionally exhausted, Ariana Grande’s resilience should take her very far this summer. Wait and see.
At only 17, Billie Eilish is the star of the moment in the United States. His first album When We All Fall Asleep, Where Do We Go? and its singles “Bury a Friend” and “Bad Guy” keep making a splash. Like Khalid and Camila Cabello in 2017 and Cardi B in 2018, Billie Eilish is off to breaking records this year. But can it make people forget the competition by its simple freshness? This is the question everyone is asking themselves now. Because at a time when the “old” popstars (Adèle, Rihanna, Beyoncé) increasingly space their projects, the novelty is no longer just a trend. It is the Grail. Like Post Malone before her, Billie Eilish is the slightly strange and unclassifiable new artist that it is good to listen to. You have been warned!
Ed Sheeran is one of the few popstars to live serenely in each of his eras. On July 12, it will unveil No.6 Collaborations Project, an album project composed entirely of featurings. Aware that it was the undeniable trend of the time, the British decided to put the package, going so far as to bring together Justin Bieber, Chance the Rapper and many others on a single album. On the chart side, this strategy seems to be working. “I do not care” is still 5th on the Billboard Hot 100 while “Cross Me“is installed at the 49th position. At the same time, his European tour offers him a not inconsiderable promotion on social networks. Here is one who understood everything!
Five years later Sucker, Charli XCX is about to unveil her third studio album. Three mixtapes and EP later, she will offer Charli September 13th. The first two singles “1999” and “Blame It On Your Love“enabled him to collaborate with Troye Sivan and Lizzo. And if Charli’s tracklist is to be believed, the pop singer par excellence is on track to blow up the stream counters. In addition to two favorites from the LGBTQ community, Charli XCX managed to bring together Christine and the Queens, Sky Fereira, Tommy Cash, HAIM or CupcakKe and Pabllo Vittar on Charli. It’s not nothing. All he has to do is pick up a tube and voila!
Unveiled on May 3, “If I Can’t Have You” is the pop hit that 2019 has been waiting for. Unfortunately, despite entering 2nd place in the Hot 100, the title failed to win. Present on the radio and TV waves, Shawn Mendes enjoys a comfortable popularity with fans of streaming platforms. So why don’t we talk more about his music? Because it is now his person (the man) who attracts the media. If what has everything lead single of his next album is not entitled to a boost soon, Shawn Mendes will have to unveil a new title to mark the summer. It’s as simple as that !
And the others, then?
Obviously, the artists mentioned above are not the only popstars who can claim their throne this summer. Yes, we are not safe from a new piece proposed without warning from Justin Bieber, Rihanna or even Beyoncé. Sabrina Carpenter, Kim Petras and Ava Max should make us dance this summer but there is no guarantee that they will end the season with a planetary hit. Although her show Enigma does not resume until October in Las Vegas, Lady Gaga could play it discreet because of the headlines she has given birth to since Bradley Cooper separated from Irina Shayk … rest of the music news, back to the popstars who support the LGBTQ community in song.