FIFA 23 recently revealed its ranking of the fastest male players. But the players are not left out since they (finally) have the right to a presence in this opus. The opportunity for the supporters to embody the big names of this branch which has more and more followers. EA Sports decides to follow by investing a tidy sum in women’s football… 11 million dollars.
11 million dollars in women’s football but not only!
EA Sports intends to make a place for itself in an increasingly important world of women’s football. Company announces investment $11 million via its Starting XI fund. This initiative is used for funding in games, leagues, clubs and players. EA Sports also plans to inject money into women’s football camps.
But that’s not all since EA Sports reveals a partnership with the UEFA Women’s Champions League to feature in FIFA 23 next year. These include the women’s teams of Juventus, Real Madrid and Chelsea.
“ It seems natural that the best women’s club competition in the world is part of of the number one football simulation game says Nadine Kessler, head of women’s football at UEFA.
The former player adds: This is a major milestone for the female game and an ideal additional platform for female athletes who contribute to its success “.
Do you think that’s all? EA Sports ends by announcing a deal with the DAZN streaming platform. From March 2023, this collaboration allows the company to become the global broadcast partner of the UEFA Women’s Champions League.
” What EA Sports is doing to advance women’s football is a game-changer. We look forward to starting this partnership to reach millions of fans around the world and inspiring the next generation along the way says DAZN executive Shay Segev.