While Ed Sheeran will soon release his fourth studio album No.6 Collaborations Project, it seems that he is not the only one to seek a new form of validation through featurings!

Unity is strength. When you were told a little earlier that the soundtrack of A Star Is Born has sold better in the United States than the last albums of the Jonas Brothers, Billie Eilish and even Ariana Grande, there is one who hopes to make a real robbery on the charts this summer. You will understand, it is Ed Sheeran, the British singer who will unveil next Friday an album entirely composed of collaborations and featurings. The most profitable solution to widen its audience and try to win a hit, the featuring is now everywhere, on all discs, on all channels, in all playlists. And on closer inspection, it seems that some British artists have fully understood its use. We review them!

After two very self-centered albums, Ed Sheeran seems to have understood with ÷ (Divide) that it was possible to do even better support. Understand that if the whole world has danced on “Shape Of You“, you have to admit that nobody missed his remix of “Perfect” alongside Beyoncé. Even more, by offering a disc based solely on collaborations, Ed Sheeran must prove to us that he is not just a nice crooner with a guitar but a real force of nature, capable of making pop, rock, folk, trap and more. For this, he appealed to the cream of the crop: Justin Bieber, Chance the Rapper, Khalid, Stormzy, Bruno Mars, Cardi B, Travis Scott, Eminem, 50 Cent, etc. Present on the music scene for 8 years, the 28-year-old singer feels that he still has things to show us.

On another note, Calvin Harris is not outdone. Yes, as rightly pointed out The Guardian, every summer his tube by Calvin Harris. It must be said that after two fairly confidential albums, Adam Richard Wiles of his real name explodes everything since 18 Months. On this opus as well as the following two (Motion, Funk Wav Bounces Vol. 1), thus crossed Rihanna, Kelis, Ellie Goulding, Ne-Yo, Alesso, Big Sean, Gwen Stefani, Frank Ocean, Pharrell Williams, Katy Perry, Ariana Grande or Nicki Minaj. Not necessarily a beauty canon at its beginnings, Calvin Harris embarked on a long physical transformation right out of 18 Months. Result: his pecs exploded, his popularity rating exploded, his pills exploded, his record sales exploded and he added Rita Ora and Taylor Swift to his hunting board. And this rise in power is reminiscent of the one that Sam Smith is currently experiencing.

When he revealed “Money on My Mind“and”Stay with me“In 2014, Sam Smith had everything from the solitary and tortured crooner, more noted for his waist and his retro haircut than for his blue eyes. This is undoubtedly why his music resonated very quickly with millions of people . (Adele knows something about it!) But since then, although his music has never really been brightened up, Sam Smith has nevertheless become a global phenomenon. Obviously, the James Bond soundtrack Spectrum and the Oscar that goes with it have a lot to do with it. But in the past two years, the perception of him has completely changed. By falling in love with Brandon Flynn and slumming with Calvin Harris on “Promises”, Sam Smith was able to reveal a facet of his personality more festive, more extravagant, more touching. Before posing as a virile and good figure to marry on “Dancing with a Stranger“, his collaboration with Normani.

Sam Smith’s third studio album may not be very cheerful (he still separated from Brandon Flynn at a time when all eyes were on them) but it is in any case eagerly awaited. What about women? Well it could almost be a textbook case. If one is interested in the discography of Jessie J, one quickly notices that her career was above all marked by her collaborations.Price Tag (feat B.o.B)“,”LaserLight (feat David Guetta)“, “Wild (feat Big Sean and Dizzee Rascal)”, “Bang Bang (with Ariana Grande and Nicki Minaj)“and”Burnin ‘Up (feat 2 Chainz) “are without a doubt his biggest hits (to which we must add”DominoLess supported than their male colleagues, female popstars are constantly put in competition and unless they have several hits from their first album, the labels make them wait (because they know they are under contract) by offering them various projects sometimes a bit far-fetched.

And it is certainly not Rita Ora who will say the opposite. His first album Ora was released in 2012 while the second one, Phoenix, was not revealed until last November. Meanwhile, Rita Ora was present on the albums of others: “Hot Right Now“from DJ Fresh,”Black widow“Iggy Azalea,”Doing it“by Charli XCX, “Lonely Together” Avicii and “R.I.P.“by Sofia Reyes. The mere presence of Rita Ora in the charts in 2019 is a feat. Unlike Calvin Harris, Sam Smith or even Ed Sheeran, she will probably never be praised for that. And yet his music and his voice are recognizable from miles away! His 5 BRIT Awards nominations and 9 MTV Europe Music Awards nominations are proof of his solid popularity. In the rest of the music news, note that “Au DD” by PNL has just passed the milestone of 100 million views on YouTube.


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